Always impressive the genius of changing familiar words to come up with a new meaning that fits your purposes perfectly. For instance,
Popular Phrase: “Great minds think alike”
The Economist magazine's slogan: “Great minds like a think”
However, some desire to simply repeat a popular phrase – trip - and leave us to wonder, “What were they thinking?”
United Negro College Fund slogan: “A mind is a terrible thing to waste”
Dan Quayle (speaking to a United Negro College Fund gathering): “what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is."
Aaargh!
So, try your own hand at turning a phrase. Pick a popular phrase or slogan, move some words around - for good or ill - and make us think.
Please, pith off!
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